The Challenge

Engineer a smart, illuminated dash display that embodies Lyft’s new brand identity—while staying below the cost of its non-connected predecessor and meeting the demands of mass manufacturing.

Our Approach

Design-Driven Cost Control: We partnered closely with industrial designers early in the process—steering material, tooling, and component decisions to avoid costly traps and ensure production feasibility.

End-to-End Execution: From initial architecture through to mass production, we owned the full stack—firmware, mechanicals, and prototyping—delivering a connected product that met branding and budget goals.

Our Solution

The illuminated Lyft Amp Beacon was deisgned to enhance the driver and rider experience at a lower cost that made the project feasible, and became a cherished manifestation of the brand.