The Challenge

Develop custom firmware and hardware integration for Qualcomm’s robotics processor, connect neural network and peripheral subsystems, and create a scalable build system that met Amazon’s internal development standards—all without requiring hardware changes.

Our Approach

First-Try Hardware Bring-Up: We integrated Qualcomm’s robotics platform—including neural net processors and robotics-focused peripherals—on the first pass, avoiding costly hardware respins.

Custom Build System Development: We transformed a raw BSP drop into a fully functional, one-touch Yocto build system—giving Amazon a reliable and repeatable software pipeline tailored to their needs.

Our Solution

We delivered a custom PCBA and firmware platform for Amazon Go’s smart shopping carts, successfully bringing up Qualcomm’s most advanced robotics SoC and creating the build infrastructure from scratch. The result: a scalable, production-ready system aligned with Amazon’s high standards for performance, repeatability, and maintainability.