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Kraft-Heinz: REMIX

Ketchup & mustard with a side of AI

Igor combined robotic speed and accuracy to allow diners to create their own flavors for their chicken, burgers, or fries. We enabled a delicious user experience worthy of the Kraft Heinz brand without making a mess.

The Challenge

Design and build a clean, reliable, and compact system capable of storing, pumping, mixing, and dispensing 13 different sauces - in any combination, in under 10 seconds - without cross-contamination, clogging, or mess.

Our Approach

Designed for durability: Igor engineered every detail - pumps, sensors, materials - with durability, food safety, and low maintenance as top priorities.

Expert-Driven, Efficient Execution: Igor brought in trusted specialists for food- safe systems, integrating their input without slowing velocity or increasing complexity.

The Benefit

Igor combined robotic speed and accuracy to allow diners to create their own flavors for their chicken, burgers, or fries. We enabled a delicious user experience worthy of the Kraft Heinz brand without making a mess. The REMIX became the first customizable and IoT-enabled digital sauce dispenser that allows consumers to personalize their own flavor creations.

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